Turn the job you havE

into the job you want

with clarity and confidence

Start waking up in the morning excited to do work that matters to you

(without the sweat, tears and sleepless nights of entrepreneurs worrying about how to pay their rent)

Whether you're an ambitious corporate professional in a well-paid job, a courageous corporate rebel, or anyone with a strong vision wanting to invest your time in a more meaningful way, you probably already know that the only person who can make this happen is you.

 I can show you how.

I don't need to convince you that you could spend your working hours in much more meaningful ways than wasting your time on corporate politics or nonsense tasks. That's crystal-clear to you.

You probably also know that if you've got clarity on what truly matters to you and on how you can translate this into your job, you won't hesitate to tell your coworkers and managers that you aren't willing to keep killing time on bullshit at work anymore.

You’ve probably also seen other bold corporate professionals saying NO the corporate conformity game and living up to their values instead—and still thriving in their corporate careers.

Here's what you

might not know

Even if you're not unhappy with your corporate job, and you’re happy with your paycheck…spending your day on work that truly matters to you can:

Bring back the fire

in your eyes

You’ve got more energy than ever when you’re chasing what truly matters to you. Gone are the mornings when you had to drag yourself out of bed, exhausted at the thought of having to turn on your laptop. Now you enter a room and people turn and look, thinking, "Wow—I wish I had that kind of motivation."

Boost your corporate career 

You're more successful than ever because you bring your whole self to work. You believe in what you do and stand 100% behind it. You know that in this way, you contribute hugely to the success of your company and your coworkers. People follow you, and you inspire others with your courage and vision.

Give you peace of mind and real confidence

You know what to prioritize—when to say YES and when to say NO. You’re no longer swept away by the tides of boredom and burnout. Knowing what matters to you and doing it every day puts an end to the nagging doubts of "Is this it?".

It gives you the strength and stability to chase your real dreams.

Abstract Blur

The 4 reasons

Why most people fail to redefine their current job

(and how to guarantee you won’t)

Reason No. 1

They don’t have a clue what really matters to them.

We’re all taught in school and from society what should make us happy—and, well, most of us internalize it. We think that if we have a university degree, a well-paid job and can afford to take a nice vacation once in a while, we should be happy. And when we aren’t, most of us are pretty good at rationalizing it away, telling ourselves that if we can just land the next promotion, get that bigger home or better car or insert-your-choice-of-big-ticket-item-here, then we’ll finally be happy. Wrong! We need to look inside ourselves first—otherwise even when we win on paper, we still lose.


Shhhh… I’m going to give you some

insider information

Even though a lot of corporate professionals talk a big game about wanting to make an impact with the work they do, only a small number of people actually dare to do work beyond their job descriptions.

The barriers to redefining your well-established job on your own terms are high. It can be a pretty scary thing. It's okay to worry that your colleagues might laugh at your silly dreams, that your career might suffer or that you, in the end, might even risk losing your job.

Crafting the job of your dreams isn't a cakewalk, and you aren’t going to succeed overnight. 

But if you have a proven step-by-step approach giving you the clarity you're looking for, the tools and experience to show you the way and the confidence to act, you’re on track toward a future where you can wake up every morning inspired to do work that matters to you.

The key ingredient to all of this is the Job Crafter Masterclass blueprint.

And with your permission, that's what I'd love to show you how to create.

Job crafter


The proven blueprint to turn the job you have into the job you want in 8 weeks.

Special deal !
Get 30% off with the code: DOWORKTHATMATTERS21

Glasses and Notebook

I've taken everything I've learned from working for almost ten years within the professional services industry, making a career in one of the biggest consulting firms in the world, and being a manager responsible for the future of work. I sit at the table with CEOs and HR directors of global companies to discuss their people strategy, culture, and ways of working. I know what matters to be "successful" in the business world. 

 I used these insights to redefine my corporate job on my own terms. 

I do work that is truly meaningful to me. I make it crystal-clear how I contribute through my work to the success of the company. I get more support in doing so than I could have ever imagined. So, what does that look like? Here are some examples: I've initiated—and now lead—a mindfulness and emotional wellness program for the entire company. I get invitations to speak at events and conferences about the topics closest to my heart. I regularly grab my laptop and trade the office for a sunny destination (or I did before COVID-19, anyway).

I gave myself the freedom to work on what I want from where I want. I combined all my knowledge and put it into a comprehensive yet easy-to-apply four-step blueprint, guaranteeing you the ability to transform your work life without stepping back from your busy job. 

Sculptures in Rows

The Job Crafter Masterclass isn't so much a training program as

it is a transformation program.

Yes, you'll learn everything:

how to use your own deep-seated values to take the initiative, improve and persevere; how to redefine the four dimensions of your job in an evidence-based way; how to align your vision and needs with the company's strategy to get their full support, and how to create an irresistible personal brand that will get people coming to you for the work you care about most. 

I’ll break the program down for you step by step—and all together it’s a rock-solid plan that leaves nothing out and takes nothing for granted. 

The end result?

You'll have absolute clarity, tremendous confidence, and a job you really love—without sacrificing your financial security. 

Job crafter 


It's the first program of it's kind that....

This program focuses on the implementation work, not just the plan, and it has your back when things get rough. It anticipates natural doubts and setbacks, and prepares you to stay the course no matter what.

Brings emotional intelligence and badass business wisdom together

This program focuses on the implementation work, not just the plan, and it has your back when things get rough. It anticipates natural doubts and setbacks, and prepares you to stay the course no matter what.

Teaches you how to implement it consistently—and with plenty of patience

This program is for busy corporate professionals like you, showing you how to approach the corporate world not as a rigid structure, but as a playground full of endless possibilities—and how to make it yours.

Is delivered by someone who works a corporate joband not an early retiree relaxing in Bali

Here's how it all


Abstract Shape

The Job Crafter Masterclass consists of four core training modules. All course materials—including videos, workbooks, and more—are within our The Inner Business School (TIBS) online student portal. Each module covers five training sessions.



Module 2






Paper Craft

 Module 1 

Build your inner business case AND LEARN TO STAY STRONG

In this module, we’ll start to work from the inside on an emotional, cognitive and behavioral level, because this is where the actual transformation needs to happen first. 

You'll learn how to build your inner business case: 

  • Provide justification (in form of your values) for following your vision

  • Identify the potential for growth and conditions you are at your best

  • Deal with self-doubts and setbacks when pursuing your vision

By the end of Module 1, you'll have a rock-solid inner business case to take your vision to extraordinary heights and make it actionable.

"Motivation is an internal process – it’s your engine for change."

Sneak Peak


1.1 Where are you at?
Take an inventory of yourself using the wheel of life.

1.2 What matters to you?
Learn what’s truly important to you and define your values.

1.3 Are you engaged?
Understand your "flow" zone and how to stay connected to your work.

1.4 Do you see your future?
Start visualizing the life you really want.

1.5 How can you stay strong?
Learn resilience strategies and rewrite your limiting beliefs.


Office with a View

Katharina, Medical Advisor

The program Job Crafter Masterclass helped to create more freedom in my corporate job. Thank you.

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Bernard, Data Officer

Svenja has created a professional, efficient and complete program how to better know more in order to find or craft the right job for you.


Annalena, Innovation Specialist

I especially appreciate Svenja as a very engaging teacher with professional experience in the corporate world.

You're protected with our 100% risk-free guarantee 

This program has the power to change your life profoundly. We're confident that if you do the work, you'll get tremendous value out of it. We back that up with our risk-free guarantee. Here's how it works:

Try out the first module of the Job Crafter Masterclass. If, on Day 14 of your subscription, you don't feel we've delivered the value, no worries—just send an email to info@svenjacarolin.com, show us your completed coursework from the pre-course and Module 1, and we'll issue the refund.

The reason for your completed coursework is simple. We only want to work with people who are fully committed to taking consistent action. We devote tremendous time, energy, and care to our students, so it's vital that you're as dedicated to this experience as we are to you.

What students love about the program


 Get started now 

and choose the plan that works best for you

Best value

one payment

€ 350

excl. VAT

Low monthly

€ 125

three monthly payments of

excl. VAT

What do you get?

JCM workbook

Get 5 digital workbooks

core modules + prep-course 

JCM training videos

Access to TIBS learning plattform with more than 20 training videos

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JCM coaching

We have a support team answering all your questions by chat or mail

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Buy the JCM paper workbook and get the TIBS journal for free!

We have a special deal for you! If you buy the JCM paper workbook, you get a complimentary TIBS 66-day journal (value 29 € excl. VAT). You can get this deal in the check-out process.

(Shipping only included within EU countries)


Need help or have a question?

We're happy to answer any questions you might have or give you any extra info you need to make the wisest choice for you.

Starting a major transformation journey like this might feel a little overwhelming.

That’s why we’ve put together this tried-and-tested structure to get the best out of the program.


You’ll have immediate access to the pre-course. After seven days, the first module will be released; then after fourteen days the second module, and so on.

Each module includes a workbook divided into five sessions, and five short videos guiding you through each session. 

Week 4 is a catch-up week in which no new module is released, giving you time to complete anything from the pre-course and Modules 1 and 2.

In weeks 7 and 8, you’ll have time to work on your two-week action plan, taking the first steps to turn your vision into a reality.

* coaching indicates the possibility to always reach out to the TIBS team for questions or when you get stuck.

What students love about the program

Serim, Financial Analyst

Work Desk

What people asked before signing up for the Job Crafter Masterclass

Do you courier?

Absolutely. We courier countrywide in South Africa using our trusted courier partner The Courier Guy. International orders and enquiries must be submitted via email to willowbonsaishop@gmail.com for shipping rates.

Do you courier bonsai trees?

Yes we do, we have many years of experience shipping trees safely and quickly. All trees are wrapped with moisture absorbing paper and plastic wrap to lock in moisture. All trees are secured extremely well into the boxes for transport. Please note we do not ship trees on Fridays or when there is a chance of a tree standing in a warehouse over a weekend. Willow Bonsai will be in contact for the safety of the tree and order shipment dates.

Do you have a physical location we can visit?

Our shop is located in the East of Pretoria including our pottery studio. At this time we have closed to walk-ins due to Covid restrictions. We will notify once things change in the future. All our products are however online for your convenience. Please order online and select between courier or pickup option.

How do I pay for my order?

Payment for orders are easy and secure. When checking out select between the following: 1. Yoco online payment - pay by card using the online Yoco platform. You will be redirected to Yocos secure page to enter your card details for payment. 2. Offline EFT payment - pay via electronic transfer into our account(detail on checkout and email confirmation of order). We request that payment be done within the hour and proof sent to us to reserve your order. Offline payment has a 2 day processing time for funds to be allocated in our account.

Can I pay COD?

No, unfortunately not. We use an external courier company and this is not possible. All payments need to be made before delivery.

Will the courier carry a Yoco device for payment?

No, the Yoco payment is all done online via the secure payment platform. It is an easy and secure way to pay for your order. The fastest way to get your order processed and shipped to your door.

How do I pickup my order when selecting the collection option?

Selecting the collection option at checkout will follow the following procedure: 1. Card payment will confirm your order and an email will be sent to you confirming details of pickup to be arranged further.(Date and Time) 2. Offline or EFT payment and proof of payment must be sent to Willow Bonsai to reserve your order. If with FNB your order will be prepared and an email will be sent out for collection details. Other banks will have a 2 day processing time before collection ready email will be sent out for futher arrangements.

How long does it take to receive my order via courier?

This depends on where you stay in SA. On checkout an indication will be given on average shipping times. Normally all orders will be delivered within 3 working days from time of collection from Willow Bonsai.

How do I track my order?

Very easy. An email will be sent once the delivery is loaded for collection with The Courier Guy. You can track you order using the tracking number on The Courier Guy website. A link is also included in our mail to make life easier.

Are the products pictured in the store the exact product?

We pride ourselves on making sure that every product we sell is pictured correctly in the store. Each Willow Bonsai pot is photographed and loaded as a unique item. Each Bonsai tree and accent plant are all photographed to show them from the front as they are. There may be slight differences as the plants grow and change season so do expect some difference in the plant because of this. Some products like the growing containers, drainage mesh, wire, imported plastic products and some other products may have a slight colour variation but in the description it is stated on the product.

Can I order a pot from Willow Bonsai

Yes you can. Please select your pot from our price list located on the pottery studio page. Send us an email with the following: 1. Name of pot 2. Name of glaze or unglazed effect 3. Quantitiy of pots 4. Your cell number, Full name and delivery address if neccesary. All orders will have a quote generated and you can confirm the particulars of the quote via email. Full payment for the order will confirm the order and production will commence. Info on the progression of the order will be sent out as possible at certain stages.

What students love about the program

Office with a View

Serim, Financial Analyst

I could make some major changes during the program. I had important conversations with my managers and started to work from abroad.


Rosan, Business Consultant

I love Svenja's refreshing and bold way to look at things differently and encourages you to do it, too.


Preetam, R&D Lead

This program has helped me discover new capabilities about myself and transform how I shape my way of living and career.

Get started now

and choose the plan that works best for you

Best value

one payment

€ 350

excl. VAT

Low monthly

Low monthly

three monthly payments of

€ 125

excl. VAT

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You deserved to do work that matters to you!

 Still undecided? 

Here’s how to know if you're ready to create your Dream Job in the Job Crafter Masterclass

  • As you're waking up in the morning and get ready to go to work, you’re asking yourself: "Is this all my life is about?" You think things could be better—but you have no idea how to change your work situation. And you definitely don't want to lose the steady paycheck from your corporate job. You're desperately searching for a solution to get both: fulfilling work and financial security.

  • You've been trying to reinvent your career by changing jobs, but you always run into the same problems. Plus, you're frustrated that every job you land seems to come with a ton of pointless, time-wasting busywork. You’ve tried changing your external circumstances, but it hasn’t worked—and now you’re ready to make an honest effort at changing your job—and your life—from within.

  • You already know what your dream job looks like, but you don’t have a clue how to make it a reality, and you’d love a push in the right direction—or maybe even a custom-built step-by-step implementation plan designed for people just like you.

  • You have no problem with investing four or five hours a week, as long as you know that every bit of energy you spend is a strategic and meaningful step towards creating a job you genuinely love.

  • You feel confident grabbing access details, knowing you have 14 days to test it out. It's simple: either you do the work and experience a real transformation in your work life by building an aligned and meaningful foundation for the rest of your career (that’s billions of hours!)…or you shoot me a quick message asking us to hit undo on this whole "let's create my dream job" experiment.

Did you catch yourself nodding your head at any of these?


Special deal !
Get 30% off with the code: DOWORKTHATMATTERS21

School Kids

Giving back!

When you invest in your future through enrolling into JCM,  you’re also creating meaningful change in the world. We donate 10% of our product sales to support people in need.

In 2021, we decided to support the Malala Fund. Malala Fund supports the work of educators and advocates and helps enabling girls to follow a secondary education around the world.